Brad Rosen
President at Sales Assembly, the professional development platform for B2B SaaS go-to-market teams. Previously ran revenue operations and partnerships at G2 through its scale-up years.
Between Two COOs episodes featuring Brad Rosen
About Brad Rosen
Brad Rosen is President at Sales Assembly, a professional development and community platform for B2B SaaS revenue teams. He oversees operations, strategy, product, customer success, and go-to-market operations at the company.
He started his career in finance at large banks before moving into startups, where he joined G2 early and spent roughly seven years scaling its sales, customer success, and partnerships functions. G2's founder eventually asked him to take over revenue operations, a function Rosen describes as the intersection of his financial and data analytics background with his commercial go-to-market experience.
His operating point of view on RevOps is that companies typically build the function too late and treat it inconsistently, sometimes as a glorified Salesforce administrator role and sometimes as a strategic partner. He argues the right RevOps hire is exponential rather than linear in its impact on a go-to-market team.
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