Dale Pfeifer
CEO and co-founder of Goodworld, a corporate social responsibility platform. Works with companies on CSR programs, employee engagement, and ESG strategy at scale.
Between Two COOs episodes featuring Dale Pfeifer
About Dale Pfeifer
Dale Pfeifer is CEO and co-founder of Goodworld, a corporate social responsibility platform that helps companies run their CSR, ESG, and employee giving programs. She co-founded the company with her COO, with whom she has a long working history. Goodworld acquired Cheerful Giving roughly two years before the episode, knitting the two technology stacks together to accelerate the company's product roadmap.
Pfeifer's view of the CSR market is that it has shifted from a function reserved for large corporations with dedicated teams to something small and mid-sized companies need as well, driven by employee retention pressure and customer expectations. She points to BlackRock's Larry Fink and the Business Roundtable's redefinition of corporate purpose as inflection points, and notes that Mastercard now ties executive compensation to social impact goals. Goodworld's focus is making CSR accessible to companies that cannot afford a full internal social impact team.
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