Justin Etkin
Co-founder and COO at Tropic, the procurement platform for software-heavy companies. Focused on procurement as a strategic operating function rather than a back-office cost-reduction lever.
Between Two COOs episodes featuring Justin Etkin
About Justin Etkin
Justin Etkin is co-founder and COO at Tropic, a procurement platform that helps tech companies manage software spend, vendor risk, and renewals. His operating thesis is that procurement has shifted from a single-commodity cost-reduction function into a jack-of-all-trades operational discipline covering vendor risk management, process compliance, and ESG alongside sourcing.
Tropic focuses on the venture-backed and bootstrapped tech community, typically engaging when a company hits around a couple hundred employees and procurement starts to outstrip the side-of-desk attention finance or operations has been giving it. Justin frames the inflection point as an ROI question, the moment when spend is large enough to justify a dedicated full-time owner of the function.
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