Tao Tao
Co-founder and COO at GetYourGuide, the travel experiences marketplace that scaled from a dorm-room project to a $2B company. Built the digital infrastructure for a previously offline $300B market.
Between Two COOs episodes featuring Tao Tao
About Tao Tao
Tao Tao is co-founder and COO of GetYourGuide, the travel experiences marketplace he started with Johannes Reck and three other friends while studying at the Swiss Federal Institute of Technology. Tao trained as a physicist and Reck as a neuroscientist, and the company grew out of a trip to Beijing where the two saw firsthand how hard it was for travelers to discover and book local activities. GetYourGuide has since grown into a roughly $2B business serving what Tao describes as the last greenfield market in travel that had not been digitized.
He is known for taking a fragmented $300B travel experiences category, historically run through hotel concierges and paper pamphlets, and building the marketplace and supply-side infrastructure to bring it online. The original concept was a peer-to-peer platform for tour guides, but the team pivoted after early professional operators in Switzerland and elsewhere started listing their tours, leading the company toward a B2C marketplace model.
The COO's Execution Playbook
Frameworks, templates, and hard-won lessons from operators who've been in the chair. Every Tuesday.
No spam. Unsubscribe anytime.